Tia Schneider Denenberg is a labor arbitrator, mediator and fact-finder. She was the 1992 recipient of the AAA 's Distinguished Service Award.
R. V. Denenberg writes on public policy issues. They are the co-authors of Alcohol and Other Drugs: Issues in Arbitration (BNA Books) and Dispute Resolution: Settling Conflicts Without Legal Action (AAA/Public Affairs Committee). This article is adapted from a forthcoming book, Dispute Resolution: The Next Generation- Essays in Honor of Robert Coulson (Jossey-Bass), edited by Joseph B. Stu/berg.
To a great extent, alternative dispute resolution continues to be a solution in search of a problem. Dispute resolvers have honed their skills to a sharp edge, but they still yearn for greater opportunity to apply them. Potential parties remain unaware of the benefits that ADR could bring. As a result, ADR professionals are obligated to be not only practitioners but proselytizers. Just as the political task in a democracy is sometimes characterized as "manufacturing consent," the task for ADR practitioners is "manufacturing demand" for the process. Spreading awareness of ADR's advantages is a solemn obligation.