Originally from Dispute Resolution Journal

A continuing challenge for business in 2007 is to integrate the use of new technologies into its operations to improve and modernize the delivery of products and services. The American Arbitration Association is meeting this challenge, using the Internet, computer technology and strategic alliances to offer a wider menu of services and increase efficiency through electronic submissions, online neutral selection, uploading and downloading of briefs and supporting documents, and online negotiation, among other enhancements.

Online technology and ODR (online dispute resolution) are vital to providers of alternative dispute resolution (ADR), the former because it has the capacity to increase knowledge of ADR and the latter because it can increase the efficiency and effectiveness of dispute resolution processes. ODR can include the ability to file cases and conduct document exchanges online, communicate online, engage in online negotiations and track cases online. Technology is also transforming the field of elections.

The AAA is pioneering the use of online technology and ODR on a number of fronts. These include:

• the AAA website, with its ability to reach out to countless visitors, whether individuals, business people, lawyers, legislators, neutrals, or others, where the AAA is promoting the use of all methods of ADR.

• AAA WebFile, an electronic platform that allows parties to file cases with the AAA and perform a number of pre-hearing tasks using the Internet and a private AAA server.

• an alliance with Cybersettle that creates access for AAA clients to Cybersettle’s patented online “double-blind- bid” process for cost-effective negotiation, and

• telephone and online voting

Each of these will be discussed in turn.